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Addressing mental health challenges in the workplace

Persona research and design, and IA and content strategy recommendations to help deliver information to metro, regional and remote workers facing mental health challenges.

2013 / Senior UX Consultant / HeathWallace

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Building empathy for how workers feel, think and act

Through comprehensive field research and business team collaboration, I led the creation of five personas for Beyond Blue's workplace mental health assessment project.

Personas were created from the synthesis and analysis of qualitative research (contextual interviews and observation). The personas were used to help the business understand their user's needs, goals, motivations and pain points, and to generate scenarios that were also used for information architecture evaluation and recommendations.

 
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Improving access to workplace mental health information

I also helped develop a new information architecture and content strategy for the Beyond Blue website, drawing on findings from card sort and tree-test activities.

These recommendations were tailored for ease of use by internal and external stakeholders (i.e. program management, marketing & communications, and design & development).